Analytics Specialist

Role Summary

The Analytics Specialist is responsible for advanced analytics, experimentation design, segmentation validation and attribution measurement to support GenAI-enabled omnichannel marketing (OCM 3.0). The role leverages data from Salesforce Marketing Cloud (SFMC), GBQ, CRM, RCPA, and sales systems to generate predictive insights, design statistically robust experiments (A/B, MVT), build HCP clustering models and quantify OCM-driven uplift using advanced statistical and machine learning techniques.

Key Responsibilities

• Perform campaign and content performance analytics, tracking key KPIs across channels and journeys

• Validate advanced HCP segmentation and clustering using machine learning and advanced analytics techniques

• Design and support experimentation initiatives (A/B testing, multivariate testing), including hypothesis definition, sample sizing and statistical validation

• Identify key dimensions and levels to be tested in experimentation (content, channel, cadence, CTA) and generate actionable insights from test results

• Develop attribution models to quantify OCM impact (e.g., regression, matched-market design, causal inference methods)

• Build, update, and maintain dashboards and reports using tools such as Power BI and Tableau

• Retrieve and integrate data from GBQ, SFMC, Bynder (DAM) and other relevant data sources

• Link analytics findings back into SFMC journeys, decisioning logic and content orchestration in partnership with orchestration teams

• Translate analytical findings into clear, actionable insights and recommendations for Brand and OCM teams

Prior Experience Required:

• 3–5 years of experience in advanced analytics, marketing analytics, digital analytics, or commercial analytics roles in Pharma, Life Sciences, Biotech, Medical Devices (Primary industries) , OR

• Proficiency in Python or R for statistical analysis and modeling

• Exposure to machine learning techniques for segmentation or targeting FMCG, Banking or…